{"id":1769,"date":"2023-07-05T13:39:27","date_gmt":"2023-07-05T06:39:27","guid":{"rendered":"https:\/\/lemitfoods.com\/?p=1769"},"modified":"2023-07-05T13:43:37","modified_gmt":"2023-07-05T06:43:37","slug":"cuoc-cach-mang-dua-tren-thuc-vat-plant-based-phan-1-2","status":"publish","type":"post","link":"https:\/\/lemitfoods.com\/en\/cuoc-cach-mang-dua-tren-thuc-vat-plant-based-phan-1-2\/","title":{"rendered":"Cu\u1ed9c c\u00e1ch m\u1ea1ng d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt (plant-based) &#8211; Ph\u1ea7n 1"},"content":{"rendered":"<p><em>Theo b\u00e1o c\u00e1o c\u1ee7a Innova Market Insights 2023, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt (plant-based) h\u1ee9a h\u1eb9n nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&amp;B) m\u1eb7c d\u00f9 nhu c\u1ea7u ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh c\u1ee7a cu\u1ed9c chi\u1ebfn tranh Nga-Ukraine. M\u1eb7t kh\u00e1c, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) th\u1ebf gi\u1edbi chuy\u1ec3n d\u1ecbch m\u1ea1nh sang ti\u00eau th\u1ee5 plant-based v\u00e0 \u0111\u1eb7c bi\u1ec7t th\u1ecbt t\u1eeb th\u1ef1c v\u1eadt \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng. Trong xu th\u1ebf \u0111\u00f3, c\u00e1c qu\u1ed1c gia \u1edf Ch\u00e2u \u00c1 t\u00ecm c\u00e1ch chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb ng\u00e0nh n\u00f4ng nghi\u1ec7p d\u1ef1a v\u00e0o plant-based t\u1ea1o nhi\u1ec1u gi\u00e1 tr\u1ecb m\u1edbi v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i khai th\u00e1c th\u1ecb tr\u01b0\u1eddng &amp; ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi n\u1ed5i c\u00f3 gi\u00e1 tr\u1ecb cao. \u0110\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb n\u00f4ng s\u1ea3n v\u00e0 t\u0103ng c\u01b0\u1eddng xu\u1ea5t kh\u1ea9u theo \u0111\u1ecbnh h\u01b0\u1edbng kinh t\u1ebf n\u00f4ng nghi\u1ec7p, Vi\u1ec7t Nam s\u1ebd tham gia v\u00e0 c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb plant-based to\u00e0n c\u1ea7u?<\/em><\/p>\n<h3>T\u1ed5ng quan<\/h3>\n<p>Theo b\u00e1o c\u00e1o m\u1edbi c\u1ee7a Innova Market Insights 2023, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u1ef1c ph\u1ea9m plant-based h\u1ee9a h\u1eb9n nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t F&amp;B v\u00e0 k\u1ec3 c\u1ea3 nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c. Plant-based tr\u1edf th\u00e0nh xu h\u01b0\u1edbng to\u00e0n c\u1ea7u khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n, b\u1ec1n v\u1eefng h\u01a1n v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c. Trong xu th\u1ebf \u0111\u00f3, c\u00e1c qu\u1ed1c gia ti\u00ean ti\u1ebfn bao g\u1ed3m c\u1ea3 Ch\u00e2u \u00c1 \u0111ang t\u00ecm c\u00e1ch chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m plant-based nh\u1eb1m t\u1ea1o nhi\u1ec1u gi\u00e1 tr\u1ecb m\u1edbi, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi n\u1ed5i c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n<p>V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng gia t\u0103ng gi\u00e1 tr\u1ecb n\u00f4ng s\u1ea3n t\u0103ng c\u01b0\u1eddng xu\u1ea5t kh\u1ea9u, Vi\u1ec7t Nam s\u1ebd t\u1eadn d\u1ee5ng khai th\u00e1c c\u01a1 h\u1ed9i kinh doanh, tham gia v\u00e0 c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m plant-based m\u1edbi t\u00ean quy m\u00f4 to\u00e0n c\u1ea7u?<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iEaHW0o9Row\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>N\u1ed9i dung tham lu\u1eadn chia s\u1ebb ti\u1ec1m n\u0103ng m\u1edbi v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n Vi\u1ec7t Nam theo xu h\u01b0\u1edbng plant-based \u0111\u1ecbnh h\u01b0\u1edbng xu\u1ea5t kh\u1ea9u ra th\u1ebf gi\u1edbi d\u01b0\u1edbi l\u0103ng k\u00ednh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. L\u00e0 m\u1ed9t qu\u1ed1c gia c\u00f3 nhi\u1ec1u lo\u1ea1i c\u00e2y tr\u1ed3ng v\u00e0 n\u00f4ng s\u1ea3n phong ph\u00fa, Vi\u1ec7t Nam c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 khai th\u00e1c c\u01a1 h\u1ed9i qu\u00fd b\u00e1u gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m F&amp;B s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao, n\u00f4ng d\u00e2n v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t Vi\u1ec7t c\u00f3 th\u1ec3 tham gia v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb plant-based m\u1edbi, ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m m\u1edbi cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf gi\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m plant-based, m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m, kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch m\u1edbi c\u1ee7a NTD, c\u00e1ch th\u1ee9c t\u00e1i \u0111\u1ecbnh v\u1ecb, chuy\u1ec3n \u0111\u1ed5i t\u1eeb s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n truy\u1ec1n th\u1ed1ng sang s\u1ea3n ph\u1ea9m plant-based v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb xu\u1ea5t kh\u1ea9u th\u00e0nh c\u00f4ng. Vi\u1ec7c chuy\u1ec3n d\u1ecbch sang plant-based c\u00f3 th\u1ec3 xem nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p m\u1edbi g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y \u0111\u1ec3 \u0111\u01b0a n\u00f4ng s\u1ea3n Vi\u1ec7t ra th\u1ebf gi\u1edbi theo chu\u1ed7i gi\u00e1 tr\u1ecb m\u1edbi, kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u, khai th\u00e1c nhu c\u1ea7u v\u00e0 ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a th\u1ef1c ph\u1ea9m plant-based tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.<\/p>\n<h3>Nh\u1eefng n\u00e9t m\u1edbi th\u00fa v\u1ecb t\u1eeb th\u1ecb tr\u01b0\u1eddng plant-based qu\u1ed1c t\u1ebf\u2026<\/h3>\n<p>Chuy\u1ebfn kh\u00e0o s\u00e1t th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 Canada th\u00e1ng 10\/2022 v\u1eeba qua kh\u00e1 b\u1ea5t ng\u1edd \u0111\u1ed1i v\u1edbi t\u00f4i khi t\u1eadn m\u1eaft nh\u00ecn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u1ec1 nhu c\u1ea7u ti\u00eau th\u1ee5 gia t\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m plant-based so v\u1edbi th\u1eddi gian c\u00e1ch \u0111\u00f3 ch\u1ec9 kho\u1ea3ng 6 th\u00e1ng. Ngay c\u1eeda v\u00e0o c\u1ee7a si\u00eau th\u1ecb WholeFoods, Costco xu\u1ea5t hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m plant-based v\u1edbi nhi\u1ec1u ngu\u1ed3n th\u1ef1c v\u1eadt phong ph\u00fa \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n v\u1edbi nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng qua b\u1ea3ng bi\u1ec3n ch\u1ee7ng lo\u1ea1i, qu\u1ea7y k\u1ec7, nh\u00e3n hi\u1ec7u v\u00e0 v\u1eadt li\u1ec7u qu\u1ea3ng c\u00e1o \u0111i\u1ec3m b\u00e1n (POSM). Ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng t\u1eeb h\u00e0ng kh\u00f4 \u0111\u1ebfn h\u00e0ng l\u1ea1nh, bao g\u1ed3m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, s\u1eefa, tr\u1ee9ng, kem \u0103n, \u0111\u1ed3 \u0103n tr\u00e1ng mi\u1ec7ng, chocolate, b\u00e1nh ng\u1ecdt, d\u1ea7u \u0103n, n\u01b0\u1edbc x\u1ed1t, ph\u00f4 mai k\u1ec3 c\u1ea3 th\u1ecbt v\u00e0 h\u1ea3i s\u1ea3n, thay th\u1ebf\u2026 Ngay trong si\u00eau th\u1ecb gi\u00e1 r\u1ebb nh\u01b0 Walmart v\u1eabn b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m plant-based ph\u1ed5 bi\u1ebfn h\u01a1n v\u1edbi nguy\u00ean li\u1ec7u ch\u00ednh t\u1eeb \u0111\u1eadu n\u00e0nh v\u00e0 t\u00e0u h\u1ee7 ky. \u0110i\u1ec1u l\u00fd th\u00fa l\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u g\u1eafn nh\u00e3n \u201cplant-based\u201d thay v\u00ec vegan (\u0111\u1ed3 chay) nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y do NTD kh\u00f4ng \u01b0a chu\u1ed9ng c\u00e1ch g\u1ecdi n\u00e0y n\u1eefa. M\u1ed9t s\u1ed1 chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh fast food nh\u01b0 McDonald\u2019s, Taco Bell, Chipotle, hay th\u1ee9c u\u1ed1ng nh\u01b0 Jamba Juice v\u00e0 Starbucks, c\u00f4ng ty th\u1ef1c ph\u1ea9m truy\u1ec1n th\u1ed1ng nh\u01b0 Kellogg, Nestl\u00e9, Unilever k\u1ec3 c\u1ea3 c\u00e1c c\u00f4ng ty th\u1ecbt \u0111\u1ed9ng v\u1eadt \u0111\u1ec1u thi\u1ebft l\u1eadp b\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh m\u1edbi \u0111\u1ec3 tung ra s\u1ea3n ph\u1ea9m plant-based m\u1edbi, \u0111\u1eb7c bi\u1ec7t th\u1ecbt th\u1ef1c v\u1eadt thay th\u1ebf. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ecbt th\u1ef1c v\u1eadt nh\u01b0 Beyond Meat, Impossible Foods, \u0111\u1eb7c bi\u1ec7t th\u1ecbt t\u1eeb m\u00edt (jackfruit) \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n r\u1ed9ng r\u00e3i nh\u01b0 Jackfruit, Jack &amp; Annies, Jack &amp; Bry v\u1edbi nhi\u1ec1u ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ecbt b\u0103m, th\u1ecbt x\u00e9, th\u1ecbt burger, th\u1ecbt BBQ, x\u00fac x\u00edch t\u1eeb d\u1ea1ng nguy\u00ean li\u1ec7u s\u01a1 ch\u1ebf \u0111\u1ebfn s\u1eed d\u1ee5ng \u0111\u1ec3 n\u1ea5u \u0103n ti\u1ec7n l\u1ee3i. Nh\u00e0 h\u00e0ng cao c\u1ea5p Eleven Madison Park (New York) gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed 3 sao Michelin sau khi quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n sang th\u1ee9c \u0103n c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ecbt thay th\u1ebf \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m plant-based th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb l\u1edbn. Kh\u00e1ch h\u00e0ng hi\u1ec7n c\u0169ng d\u1ec5 d\u00e0ng t\u00ecm mua c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon hay c\u00e1c ch\u1ee3 plant-based hay vegan tr\u00ean internet.<\/p>\n<p>C\u00e1c n\u01b0\u1edbc \u00c2u M\u1ef9 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 m\u1ed1i quan h\u1ec7 l\u1ecbch s\u1eed, v\u0103n h\u00f3a ho\u1eb7c t\u00f4n gi\u00e1o v\u1edbi vi\u1ec7c \u0103n chay nh\u01b0 \u1edf ch\u00e2u \u00c1, nh\u01b0ng nh\u1eefng lo ng\u1ea1i v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 \u2013 sau \u0111\u1ea1i d\u1ecbch Covid-19 \u2013 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh ng\u00e0y c\u00e0ng gia t\u0103ng v\u00e0 khuy\u1ebfn kh\u00edch \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n ch\u1ebf \u0111\u1ed9 \u0103n plant-based. Theo nghi\u00ean c\u1ee9u c\u1ee7a Innova, m\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m c\u1ee7a th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng plant-based l\u00e0 44%. Trung b\u00ecnh c\u1ee9 5 NTD th\u00ec c\u00f3 \u00edt nh\u1ea5t 1 ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb th\u1ef1c v\u1eadt h\u01a1n tr\u00ean k\u1ec7 h\u00e0ng. 22% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ee7a kem l\u00e0m t\u1eeb th\u1ef1c v\u1eadt v\u00e0 m\u00f3n tr\u00e1ng mi\u1ec7ng \u0111\u00f4ng l\u1ea1nh, c\u0169ng nh\u01b0 s\u00f4 c\u00f4 la v\u00e0 b\u00e1nh n\u01b0\u1edbng. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a plant-based kh\u00e1 tr\u1ebb, c\u00f3 nhu c\u1ea7u \u0103n ki\u00eang linh ho\u1ea1t v\u00e0 gi\u1ea3m th\u1ecbt \u0111\u1ed9ng v\u1eadt (flexible dieting) v\u00ec l\u1ee3i \u00edch v\u1ec1 s\u1ee9c kh\u1ecfe, gi\u1eef g\u00ecn v\u00f3c d\u00e1ng c\u01a1 th\u1ec3 v\u00e0 \u00fd th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ch\u1ee9 kh\u00f4ng h\u1eb3n v\u00ec nhu c\u1ea7u \u0103n thu\u1ea7n chay nghi\u00eam ng\u1eb7t (vegan). Nh\u00f3m m\u1ee5c ti\u00eau n\u00e0y h\u00ecnh th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u00f3 quy m\u00f4 l\u1edbn v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh, chi\u1ebfm kho\u1ea3ng 42% NTD tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<h3>Xu h\u01b0\u1edbng to\u00e0n c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m plant-based<\/h3>\n<p>Ph\u1ea7n n\u1ed9i dung n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng plant-based to\u00e0n c\u1ea7u, bao g\u1ed3m quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng v\u00e0 nh\u1eefng doanh nghi\u1ec7p ch\u1ee7 ch\u1ed1t tham gia ng\u00e0nh h\u00e0ng. N\u1ed9i dung \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng l\u00fd do \u0111\u1eb1ng sau s\u1ef1 gia t\u0103ng nhu c\u1ea7u plant-based, nh\u01b0 c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 c\u00e2n nh\u1eafc c\u00e1c l\u00fd do li\u00ean quan \u0111\u1ebfn m\u1eb7t kh\u00eda c\u1ea1nh \u201c\u0111\u1ea1o \u0111\u1ee9c\u201d theo ngh\u0129a b\u1ea1n s\u1ebd kh\u00f4ng \u201cc\u1ea3m th\u1ea5y l\u1ea5n c\u1ea5n\u201d g\u00ec khi \u0103n s\u1ea3n ph\u1ea9m plant-based so v\u1edbi \u0103n th\u1ecbt \u0111\u1ed9ng v\u1eadt b\u1ecb gi\u1ebft m\u1ed5 \u0111\u1ec3 l\u1ea5y th\u1ecbt.<br \/>\nTheo d\u1ef1 \u0111o\u00e1n c\u1ee7a Bloomberg Intelligence (BI), th\u1ecb tr\u01b0\u1eddng plant-based c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 7,7% th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1m to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2030, v\u1edbi gi\u00e1 tr\u1ecb h\u01a1n 162 t\u1ef7 USD, t\u0103ng t\u1eeb 29,4 t\u1ef7 USD v\u00e0o n\u0103m 2020, trong khi nhu c\u1ea7u \u0111\u1ea1m t\u1eeb s\u1eefa v\u00e0 \u0111\u1ed9ng v\u1eadt to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t 1,2 ngh\u00ecn t\u1ef7 USD v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m plant-based \u0111ang g\u00f3p ph\u1ea7n l\u00e0m cho c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u1ef1c v\u1eadt tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn l\u00e2u d\u00e0i cho NTD tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u1ebfu doanh s\u1ed1 v\u00e0 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt v\u00e0 s\u1eefa ti\u1ebfp t\u1ee5c t\u0103ng, th\u00ec ph\u00e2n t\u00edch k\u1ecbch b\u1ea3n c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u00e0nh plant-based c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi trong c\u00e1c si\u00eau th\u1ecb v\u00e0 nh\u00e0 h\u00e0ng. Theo \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt v\u00e0 s\u1eefa th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 5% v\u00e0 10% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u t\u01b0\u01a1ng \u1ee9ng trong th\u1eadp k\u1ef7 t\u1edbi. BI hy v\u1ecdng r\u1eb1ng s\u1ef1 gia t\u0103ng d\u00e2n s\u1ed1 g\u00e2y ra s\u1ef1 c\u0103ng th\u1eb3ng v\u1ec1 t\u00e0i nguy\u00ean s\u1ebd g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng plant-based. Khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u1eb7c bi\u1ec7t d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng do ngu\u1ed3n cung c\u1ea5p th\u1ef1c ph\u1ea9m h\u1ea1n ch\u1ebf, v\u1edbi d\u00e2n s\u1ed1 d\u1ef1 ki\u1ebfn l\u00e0 4,6 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2030. Do \u0111\u00f3, khu v\u1ef1c n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1m th\u1ef1c v\u1eadt \u0111\u1ea1t 64,8 t\u1ef7 USD v\u00e0o n\u0103m 2030, t\u0103ng t\u1eeb m\u1ee9c 13,5 t\u1ef7 USD v\u00e0o n\u0103m 2030. N\u0103m 2020. Ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n \u0111\u00f3 \u1edf Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng s\u1ebd bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa thay th\u1ebf, \u1edf m\u1ee9c 57% v\u00e0o n\u0103m 2030. Trong khi \u0111\u00f3, Ch\u00e2u \u00c2u v\u00e0 B\u1eafc M\u1ef9 s\u1ebd \u0111\u1ea1t doanh thu kho\u1ea3ng 40 t\u1ef7 USD, trong \u0111\u00f3 Ch\u00e2u Phi, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u M\u1ef9 Latinh \u0111\u1ec1u nh\u00ecn th\u1ea5y t\u1eeb 8-9 t\u1ef7 \u0111\u00f4 la m\u1ed7i c\u00e1i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1770 aligncenter\" src=\"https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-300x180.png\" alt=\"\" width=\"708\" height=\"425\" srcset=\"https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-300x180.png 300w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-768x461.png 768w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-18x12.png 18w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-24x14.png 24w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-36x22.png 36w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-48x29.png 48w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01-510x306.png 510w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/01.png 999w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p>Vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m plant-based \u0111ang g\u00f3p ph\u1ea7n l\u00e0m cho c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u1ef1c v\u1eadt tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn l\u00e2u d\u00e0i cho NTD tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111\u1eb7c bi\u1ec7t d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng do ngu\u1ed3n cung c\u1ea5p th\u1ef1c ph\u1ea9m h\u1ea1n ch\u1ebf, v\u1edbi d\u00e2n s\u1ed1 d\u1ef1 ki\u1ebfn l\u00e0 4,6 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2030. Do \u0111\u00f3, khu v\u1ef1c n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1m th\u1ef1c v\u1eadt \u0111\u1ea1t 64,8 t\u1ef7 USD v\u00e0o n\u0103m 2030, t\u0103ng t\u1eeb m\u1ee9c 13,5 t\u1ef7 USD v\u00e0o n\u0103m 2030.<br \/>\n\u0110\u1ea1i d\u1ecbch COVID-19 gi\u00fap c\u1ee7ng c\u1ed1 nh\u1eefng thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a NTD \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng theo h\u01b0\u1edbng gia t\u0103ng ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m plant-based an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i do lo ng\u1ea1i li\u00ean quan \u0111\u1ebfn \u00f4 nhi\u1ec5m t\u1eeb \u0111\u1ed9ng v\u1eadt sang ng\u01b0\u1eddi v\u00e0 nhu c\u1ea7u gia t\u0103ng \u0111\u1ed1i v\u1edbi \u0111\u1ea1m t\u1eeb th\u1ef1c v\u1eadt v\u00e0 th\u1ef1c ph\u1ea9m t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch. Trong khi \u0111\u00f3, cu\u1ed9c c\u00e1ch m\u1ea1ng kh\u00f4ng th\u1ecbt \u0111ang lan r\u1ed9ng to\u00e0n c\u1ea7u v\u00e0 ph\u00e1t tri\u1ec3n nhanh, \u0111\u1eb7c bi\u1ec7t \u1edf ch\u00e2u \u00c2u &amp; Ch\u00e2u \u00c1. Xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt plant-based v\u00e0 \u0111\u1ea1m thay th\u1ebf \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o l\u00e0 xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m t\u01b0\u01a1ng lai tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.<\/p>\n<figure id=\"attachment_1771\" aria-describedby=\"caption-attachment-1771\" style=\"width: 621px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1771\" src=\"https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-300x204.png\" alt=\"\" width=\"621\" height=\"422\" srcset=\"https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-300x204.png 300w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-768x521.png 768w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-18x12.png 18w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-24x16.png 24w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-36x24.png 36w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-48x33.png 48w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02-510x346.png 510w, https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/02.png 800w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><figcaption id=\"caption-attachment-1771\" class=\"wp-caption-text\">10 xu h\u01b0\u1edbng plant-based 2022<\/figcaption><\/figure>\n<p>B\u00e1o c\u00e1o m\u1edbi \u201cTop 10 xu h\u01b0\u1edbng ng\u00e0nh F&amp;B c\u1ee7a Innova n\u0103m 2023\u201d cho th\u1ea5y \u201cl\u0129nh v\u1ef1c plant-based \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh trong v\u00e0i n\u0103m qua \u2026 v\u00e0 gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt v\u1eabn \u0111ang t\u0103ng l\u00ean\u201d. NTD v\u1eabn ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 h\u01b0\u01a1ng v\u1ecb, dinh d\u01b0\u1ee1ng v\u00e0 k\u1ebft c\u1ea5u k\u1ec3 c\u1ea3 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 b\u1eaft ch\u01b0\u1edbc th\u1ecbt v\u00e0 s\u1eefa, m\u00e0 c\u00f2n cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eadu ph\u1ee5 ho\u1eb7c t\u01b0\u01a1ng \u0111\u1eadu l\u00ean men (tempeh, Indonesia). 2 xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u c\u1ee7a Innova cho n\u0103m 2023 l\u00e0 \u201cX\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb\u201d v\u00e0 \u201cDinh d\u01b0\u1ee1ng h\u1ee3p t\u00fai ti\u1ec1n\u201d. Theo \u0111\u00f3 NTD kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm l\u1ef1a ch\u1ecdn gi\u00e1 r\u1ebb, thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t. NTD c\u0169ng \u0111\u00e1nh gi\u00e1 cao c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe, c\u0169ng nh\u01b0 c\u00e1c th\u00e0nh ph\u1ea7n ch\u1ee9c n\u0103ng v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u1ecba ph\u01b0\u01a1ng b\u00ean c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c. Xu h\u01b0\u1edbng \u201cCh\u1ea5t l\u01b0\u1ee3ng nhanh\u201d l\u00e0 xu h\u01b0\u1edbng k\u1ebf ti\u1ebfp t\u1eadp h\u1ee3p c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111am m\u00ea v\u00e0 \u1ea9m th\u1ef1c nh\u1eb1m cung c\u1ea5p c\u00e1c g\u00f3i th\u1ee9c \u0103n ch\u1ebf bi\u1ebfn s\u1eb5n (meal kit) v\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u1ec3 NTD c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o trong \u0111i\u1ec1u ki\u1ec7n b\u1eadn r\u1ed9n. Xu h\u01b0\u1edbng n\u00e0y k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ch\u1ee9ng th\u1ef1c v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a c\u00e1c \u0111\u1ea7u b\u1ebfp h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean th\u1ef1c \u0111\u01a1n c\u1ee7a nh\u00e0 h\u00e0ng. Xu h\u01b0\u1edbng ti\u1ebfp theo \u201cD\u1ef1a v\u00e0o th\u1ef1c v\u1eadt: M\u1edf ra c\u00e2u chuy\u1ec7n m\u1edbi\u201d l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh. \u0110\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m gi\u00e1 tr\u1ecb n\u00e0y, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i th\u1ea5u hi\u1ec3u NTD v\u00e0 s\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o c\u1ea3m h\u1ee9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt s\u1ebd c\u00f3 m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 h\u1ed9i plant-based cho \u0111\u1ebfn n\u0103m 2030. N\u1ebfu th\u1ecb tr\u01b0\u1eddng th\u1ecbt thay th\u1ebf tu\u00e2n theo m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u1eefa plant-based, BI d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng th\u1ecbt thay th\u1ebf s\u1ebd c\u00f3 quy m\u00f4 v\u01b0\u1ee3t tr\u1ed9i t\u1eeb 4,2 t\u1ef7 \u0111\u00f4 la l\u00ean 74 \u0111\u00f4 la t\u1ef7 trong m\u01b0\u1eddi n\u0103m t\u1edbi. Doanh s\u1ed1 b\u00e1n th\u1ecbt t\u1eeb th\u1ef1c v\u1eadt c\u00f3 th\u1ec3 v\u01b0\u1ee3t qu\u00e1 74 t\u1ef7 \u0111\u00f4 la \u0111\u1ec3 \u0111\u1ea1t t\u1edbi 118 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2030 trong m\u1ed9t k\u1ecbch b\u1ea3n t\u00edch c\u1ef1c h\u01a1n nh\u01b0ng v\u1eabn th\u1ef1c t\u1ebf. C\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng qu\u1ed1c t\u1ebf, bao g\u1ed3m Taco Bell, Chipotle, Jamba Juice v\u00e0 Starbucks s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng doanh thu v\u00e0 m\u1ee9c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m plant-based thay th\u1ebf. C\u00e1c chu\u1ed7i l\u1edbn cung c\u1ea5p b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt, x\u00fac x\u00edch v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa s\u1ebd khuy\u1ebfn kh\u00edch th\u00f3i quen c\u1ee7a NTD \u0111i\u1ec1u ch\u1ec9nh sang c\u00e1c s\u1ea3n ph\u1ea9m plant-based. NTD c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn \u1ee7ng h\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp ch\u1ee9 kh\u00f4ng ch\u1ec9 \u201cgi\u1ea3 th\u1ecbt\u201d c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt \u0111ang ph\u00e1t tri\u1ec3n trong c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, v\u1edbi c\u00e1c \u0111\u1ea7u b\u1ebfp \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt \u0111\u1ec3 t\u1ea1o ra c\u00e1c m\u00f3n \u0103n m\u1edbi k\u00edch th\u00edch c\u00e1c gi\u00e1c quan. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m m\u1ea1nh &amp; \u01b0u th\u1ebf c\u00f3 th\u1ec3 khai th\u00e1c cho s\u1ea3n ph\u1ea9m t\u1eeb Vi\u1ec7t Nam v\u1edbi ngh\u1ec7 thu\u1eadt \u1ea9m th\u1ef1c v\u00e0 c\u00e1ch ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m kh\u00e9o tay v\u00e0 phong ph\u00fa.<\/p>\n<p>M\u1ed9t s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng kh\u1edfi nghi\u1ec7p m\u1edbi c\u0169ng kh\u00e1 th\u00fa v\u1ecb bao g\u1ed3m c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean t\u1ebf b\u00e0o &#8211; m\u1ed9t ph\u1ea7n c\u1ee7a t\u01b0\u01a1ng lai ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m, \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n &#8211; xu h\u01b0\u1edbng quan tr\u1ecdng kh\u00e1c trong ng\u00e0nh F&amp;B \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi xu h\u01b0\u1edbng \u201cH\u00e0nh tinh chung\u201d c\u0169ng nh\u01b0 s\u1ef1 gia t\u0103ng trong t\u00e1i ch\u1ebf th\u1ef1c ph\u1ea9m v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m l\u00e0 69%. Ri\u00eang Ch\u00e2u \u00c1, \u0111\u1eb7c bi\u1ec7t Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 chuy\u1ec3n d\u1ecbch sang c\u00e1c lo\u1ea1i \u0111\u1ea1m thay th\u1ebf v\u1edbi ngu\u1ed3n nguy\u00ean li\u1ec7u g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n, ch\u1ebf bi\u1ebfn theo nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o, v\u00e0 s\u1ea3n xu\u1ea5t th\u1ebf h\u1ec7 th\u1ecbt th\u1ef1c v\u1eadt m\u1edbi v\u1edbi kh\u1ea9u v\u1ecb \u0111a d\u1ea1ng, h\u01b0\u01a1ng v\u1ecb h\u1ea5p d\u1eabn \u0111\u1ec3 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi.<\/p>\n<p>Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng to\u00e0n c\u1ea7u v\u1ec1 plant-based m\u1edf ra v\u00e0 ph\u00e1t tri\u1ec3n c\u01a1 h\u1ed9i kinh doanh \u0111\u00e1ng k\u1ec3 cho c\u00e1c doanh nghi\u1ec7p. Nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi plant-based t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u1ea3 kh\u1edfi nghi\u1ec7p nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a NTD v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh, b\u1ec1n v\u1eefng v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/3ai.vn\">Vi\u1ec7n \u0110MST 3AI<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo b\u00e1o c\u00e1o c\u1ee7a Innova Market Insights 2023, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt (plant-based) h\u1ee9a h\u1eb9n nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&amp;B) m\u1eb7c d\u00f9 nhu c\u1ea7u ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh c\u1ee7a cu\u1ed9c chi\u1ebfn tranh Nga-Ukraine. M\u1eb7t kh\u00e1c,&#8230;<\/p>","protected":false},"author":2,"featured_media":1772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[44],"tags":[51,50,49],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plant-based-conner","tag-plant-based","tag-thuc-vat","tag-thuc-vat-plant-based"],"jetpack_featured_media_url":"https:\/\/lemitfoods.com\/wp-content\/uploads\/2023\/07\/03.jpg","_links":{"self":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":4,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":1776,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/1769\/revisions\/1776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/media\/1772"}],"wp:attachment":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}