{"id":2508,"date":"2026-01-19T13:30:39","date_gmt":"2026-01-19T06:30:39","guid":{"rendered":"https:\/\/lemitfoods.com\/?p=2508"},"modified":"2026-01-19T13:33:12","modified_gmt":"2026-01-19T06:33:12","slug":"goi-protein-tot-hon-doanh-nghiep-thuc-pham-thuc-vat-nam-bat-lan-song-protein-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/lemitfoods.com\/en\/goi-protein-tot-hon-doanh-nghiep-thuc-pham-thuc-vat-nam-bat-lan-song-protein-nhu-the-nao\/","title":{"rendered":"G\u00f3i protein t\u1ed1t h\u01a1n: Doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt n\u1eafm b\u1eaft l\u00e0n s\u00f3ng protein nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

(B\u1ea3n d\u1ecbch & vi\u1ebft l\u1ea1i 100% ti\u1ebfng Vi\u1ec7t theo ti\u00eau chu\u1ea9n SEO, t\u1eeb b\u00e0i \u201cA Better Protein Package: How plant-based companies can capture the protein boom\u201d \u2013 The Good Food Institute, 01\/2026)<\/em><\/p>\n

Protein \u0111ang tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a m\u1ecdi cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 dinh d\u01b0\u1ee1ng<\/h2>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, protein \u0111\u00e3 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 dinh d\u01b0\u1ee1ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m h\u00e0ng \u0111\u1ea7u. T\u1eeb ng\u01b0\u1eddi t\u1eadp th\u1ec3 thao, ng\u01b0\u1eddi \u0103n ki\u00eang, \u0111\u1ebfn ng\u01b0\u1eddi cao tu\u1ed5i v\u00e0 gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf, c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nh\u1ea5t kh\u00f4ng c\u00f2n l\u00e0 \u0103n g\u00ec cho no<\/em>, m\u00e0 l\u00e0 \u0103n g\u00ec \u0111\u1ec3 \u0111\u1ee7 protein<\/em>.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho ng\u00e0nh th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt (plant-based). Tuy nhi\u00ean, c\u01a1 h\u1ed9i ch\u1ec9 th\u1ef1c s\u1ef1 \u0111\u1ebfn v\u1edbi nh\u1eefng doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm protein, m\u00e0 t\u00ecm m\u1ed9t \u201cg\u00f3i protein t\u1ed1t h\u01a1n\u201d.<\/p>\n

\u201cG\u00f3i protein\u201d l\u00e0 g\u00ec v\u00e0 v\u00ec sao l\u1ea1i quan tr\u1ecdng?<\/h2>\n

Trong dinh d\u01b0\u1ee1ng hi\u1ec7n \u0111\u1ea1i, protein kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ri\u00eang l\u1ebb. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 protein \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o.<\/p>\n

M\u1ed9t \u201cg\u00f3i protein\u201d t\u1ed1t kh\u00f4ng ch\u1ec9 cung c\u1ea5p \u0111\u1ee7 l\u01b0\u1ee3ng protein, m\u00e0 c\u00f2n bao g\u1ed3m:<\/p>\n

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    Ch\u1ea5t x\u01a1 h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a<\/p>\n<\/li>\n

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    \u00cdt ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a<\/p>\n<\/li>\n

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    Kh\u00f4ng cholesterol<\/p>\n<\/li>\n

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    Th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u<\/p>\n<\/li>\n

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    T\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00e2u d\u00e0i \u0111\u1ebfn s\u1ee9c kh\u1ecfe<\/p>\n<\/li>\n<\/ul>\n

    \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 protein th\u1ef1c v\u1eadt c\u00f3 l\u1ee3i th\u1ebf t\u1ef1 nhi\u00ean, n\u1ebfu \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang c\u00e1ch.<\/p>\n

    \"\"<\/p>\n

    Hi\u1ec3u l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 protein th\u1ef1c v\u1eadt<\/h2>\n

    D\u00f9 nhi\u1ec1u s\u1ea3n ph\u1ea9m plant-based hi\u1ec7n nay \u0111\u00e3 \u0111\u1ea1t ho\u1eb7c v\u01b0\u1ee3t h\u00e0m l\u01b0\u1ee3ng protein m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i, nh\u01b0ng nh\u1eadn th\u1ee9c th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a theo k\u1ecbp.<\/p>\n

    C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng:<\/p>\n

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      Ch\u1ec9 kho\u1ea3ng m\u1ed9t n\u1eeda ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng th\u1ecbt th\u1ef1c v\u1eadt l\u00e0 ngu\u1ed3n protein t\u1ed1t<\/p>\n<\/li>\n

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      Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn cho r\u1eb1ng protein \u201cth\u1eadt\u201d ph\u1ea3i \u0111\u1ebfn t\u1eeb th\u1ecbt \u0111\u1ed9ng v\u1eadt<\/p>\n<\/li>\n

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      Protein th\u1ef1c v\u1eadt th\u01b0\u1eddng b\u1ecb g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh \u201c\u0103n cho nh\u1eb9 b\u1ee5ng\u201d, \u201c\u0103n ph\u1ee5\u201d, kh\u00f4ng ph\u00f9 h\u1ee3p cho b\u1eefa ch\u00ednh<\/p>\n<\/li>\n<\/ul>\n

      Ch\u00ednh kho\u1ea3ng tr\u1ed1ng nh\u1eadn th\u1ee9c n\u00e0y, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111ang l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t k\u00ecm h\u00e3m t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh plant-based.<\/p>\n

      Ng\u01b0\u1eddi quan t\u00e2m s\u1ee9c kh\u1ecfe mua nhi\u1ec1u protein th\u1ef1c v\u1eadt h\u01a1n<\/h2>\n

      D\u1eef li\u1ec7u ti\u00eau d\u00f9ng cho th\u1ea5y m\u1ed9t t\u00edn hi\u1ec7u r\u1ea5t r\u00f5 r\u00e0ng:
      nh\u1eefng ng\u01b0\u1eddi coi tr\u1ecdng s\u1ee9c kh\u1ecfe mua th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u00f3m c\u00f2n l\u1ea1i.<\/p>\n

      H\u1ecd s\u1eb5n s\u00e0ng chi ti\u00eau khi tin r\u1eb1ng s\u1ea3n ph\u1ea9m:<\/p>\n

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        Cung c\u1ea5p \u0111\u1ee7 protein<\/p>\n<\/li>\n

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        T\u1ed1t cho tim m\u1ea1ch v\u00e0 ti\u00eau h\u00f3a<\/p>\n<\/li>\n

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        \u00cdt th\u00e0nh ph\u1ea7n g\u00e2y lo ng\u1ea1i nh\u01b0 \u0111\u01b0\u1eddng b\u1ed5 sung, ch\u1ea5t b\u00e9o x\u1ea5u hay ph\u1ee5 gia<\/p>\n<\/li>\n<\/ul>\n

        \u0110i\u1ec1u n\u00e0y cho th\u1ea5y: ni\u1ec1m tin v\u1ec1 s\u1ee9c kh\u1ecfe ch\u00ednh l\u00e0 \u0111\u00f2n b\u1ea9y mua h\u00e0ng m\u1ea1nh nh\u1ea5t, ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cth\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng\u201d \u0111\u01a1n thu\u1ea7n.<\/p>\n

        Plant-based kh\u00f4ng thua protein \u0111\u1ed9ng v\u1eadt \u2013 n\u1ebfu k\u1ec3 \u0111\u00fang c\u00e2u chuy\u1ec7n<\/h2>\n

        Th\u1ef1c t\u1ebf, nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt:<\/p>\n

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          C\u00f3 h\u00e0m l\u01b0\u1ee3ng protein t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u1ecbt<\/p>\n<\/li>\n

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          \u0110\u1ed3ng th\u1eddi cung c\u1ea5p th\u00eam ch\u1ea5t x\u01a1 \u2013 th\u1ee9 m\u00e0 th\u1ecbt \u0111\u1ed9ng v\u1eadt ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3<\/p>\n<\/li>\n<\/ul>\n

          Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd m\u1eb7c \u0111\u1ecbnh protein th\u1ef1c v\u1eadt l\u00e0 \u201ck\u00e9m h\u01a1n\u201d.<\/p>\n

          V\u00ec v\u1eady, thay v\u00ec ch\u1ec9 n\u00f3i \u201cgi\u1ed1ng th\u1ecbt\u201d, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u plant-based c\u1ea7n chuy\u1ec3n sang ng\u00f4n ng\u1eef:<\/p>\n

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            Protein r\u00f5 r\u00e0ng, \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee5 th\u1ec3<\/p>\n<\/li>\n

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            Gi\u1ea3i th\u00edch l\u1ee3i \u00edch c\u1ee7a protein + ch\u1ea5t x\u01a1<\/em><\/p>\n<\/li>\n

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            Nh\u1ea5n m\u1ea1nh vi\u1ec7c \u0103n no l\u00e2u h\u01a1n, ti\u00eau h\u00f3a t\u1ed1t h\u01a1n<\/em><\/p>\n<\/li>\n<\/ul>\n

            Bao b\u00ec v\u00e0 menu: n\u01a1i \u201cg\u00f3i protein\u201d ph\u1ea3i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y<\/h2>\n

            M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n quan tr\u1ecdng l\u00e0: v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb th\u00f4ng tin protein c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

            Khi h\u00e0m l\u01b0\u1ee3ng protein \u0111\u01b0\u1ee3c:<\/p>\n

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              \u0110\u1eb7t r\u00f5 r\u00e0ng tr\u00ean bao b\u00ec<\/p>\n<\/li>\n

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              Nh\u1ea5n m\u1ea1nh trong m\u00f4 t\u1ea3 menu<\/p>\n<\/li>\n

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              So s\u00e1nh minh b\u1ea1ch v\u1edbi s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng<\/p>\n<\/li>\n<\/ul>\n

              \u2192 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn plant-based nhi\u1ec1u h\u01a1n.<\/p>\n

              \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh k\u1ec7 h\u00e0ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ng\u1eafn.<\/p>\n

              C\u1ea9n tr\u1ecdng v\u1edbi \u201csi\u00eau ch\u1ebf bi\u1ebfn\u201d: con dao hai l\u01b0\u1ee1i c\u1ee7a plant-based<\/h2>\n

              B\u00ean c\u1ea1nh c\u01a1 h\u1ed9i, ng\u00e0nh th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn: h\u00ecnh \u1ea3nh \u201cultra-processed\u201d.<\/p>\n

              N\u1ebfu protein th\u1ef1c v\u1eadt \u0111i k\u00e8m:<\/p>\n

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                Qu\u00e1 nhi\u1ec1u ph\u1ee5 gia<\/p>\n<\/li>\n

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                Danh s\u00e1ch th\u00e0nh ph\u1ea7n d\u00e0i, kh\u00f3 hi\u1ec3u<\/p>\n<\/li>\n

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                H\u00e0m l\u01b0\u1ee3ng mu\u1ed1i, \u0111\u01b0\u1eddng ho\u1eb7c ch\u1ea5t b\u00e9o cao<\/p>\n<\/li>\n<\/ul>\n

                \u2192 l\u1ee3i th\u1ebf \u201cg\u00f3i protein t\u1ed1t h\u01a1n\u201d s\u1ebd b\u1ecb x\u00f3a nh\u00f2a.<\/p>\n

                Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 s\u1eb5n s\u00e0ng t\u1eeb ch\u1ed1i plant-based<\/strong> n\u1ebfu s\u1ea3n ph\u1ea9m \u0111i ng\u01b0\u1ee3c l\u1ea1i k\u1ef3 v\u1ecdng v\u1ec1 s\u1ee9c kh\u1ecfe.<\/p>\n

                Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 doanh nghi\u1ec7p plant-based n\u1eafm b\u1eaft l\u00e0n s\u00f3ng protein<\/h2>\n

                \u0110\u1ec3 t\u1eadn d\u1ee5ng c\u01a1n s\u1ed1t protein hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt c\u1ea7n t\u1eadp trung v\u00e0o 4 \u0111i\u1ec3m then ch\u1ed1t:<\/p>\n

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                1. \n

                  \u0110\u1ecbnh v\u1ecb protein l\u00e0 l\u1ee3i \u00edch c\u1ed1t l\u00f5i, kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 ph\u1ee5<\/p>\n<\/li>\n

                2. \n

                  Truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 \u201cg\u00f3i protein\u201d, kh\u00f4ng ch\u1ec9 con s\u1ed1 protein<\/p>\n<\/li>\n

                3. \n

                  \u01afu ti\u00ean th\u00e0nh ph\u1ea7n \u00edt ch\u1ebf bi\u1ebfn, d\u1ec5 hi\u1ec3u<\/p>\n<\/li>\n

                4. \n

                  X\u00e2y d\u1ef1ng ni\u1ec1m tin s\u1ee9c kh\u1ecfe d\u00e0i h\u1ea1n, thay v\u00ec ch\u1ea1y theo tr\u00e0o l\u01b0u ng\u1eafn h\u1ea1n<\/p>\n<\/li>\n<\/ol>\n

                  K\u1ebft lu\u1eadn: C\u01a1 h\u1ed9i th\u1eadt s\u1ef1 n\u1eb1m \u1edf \u201cprotein \u0111\u00fang c\u00e1ch\u201d<\/h2>\n

                  L\u00e0n s\u00f3ng protein kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi. N\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc trong c\u00e1ch con ng\u01b0\u1eddi nh\u00ecn nh\u1eadn dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe.<\/p>\n

                  \u0110\u1ed1i v\u1edbi ng\u00e0nh th\u1ef1c ph\u1ea9m th\u1ef1c v\u1eadt, th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh \u201cb\u1ea3n sao c\u1ee7a th\u1ecbt\u201d, m\u00e0 t\u1eeb vi\u1ec7c ch\u1ee9ng minh r\u1eb1ng protein th\u1ef1c v\u1eadt c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t g\u00f3i gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng t\u1ed1t h\u01a1n, minh b\u1ea1ch h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u01b0\u01a1ng lai.<\/p>\n

                  Doanh nghi\u1ec7p n\u00e0o k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n \u0111\u00f3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u00e1ng tin c\u1eady s\u1ebd l\u00e0 doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c l\u00e0n s\u00f3ng protein ti\u1ebfp theo.<\/p>","protected":false},"excerpt":{"rendered":"

                  (B\u1ea3n d\u1ecbch & vi\u1ebft l\u1ea1i 100% ti\u1ebfng Vi\u1ec7t theo ti\u00eau chu\u1ea9n SEO, t\u1eeb b\u00e0i \u201cA Better Protein Package: How plant-based companies can capture the protein boom\u201d \u2013 The Good Food Institute, 01\/2026) Protein \u0111ang tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a m\u1ecdi cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 dinh d\u01b0\u1ee1ng Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, protein \u0111\u00e3 v\u01b0\u01a1n l\u00ean…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[41,33,40],"tags":[],"class_list":["post-2508","post","type-post","status-publish","format-standard","hentry","category-bao-chi","category-khoa-hoc-thuong-thuc","category-tin-tuc"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":3,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"predecessor-version":[{"id":2512,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/posts\/2508\/revisions\/2512"}],"wp:attachment":[{"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemitfoods.com\/en\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}